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Tips for Increasing Response Rates with Folded Postcards

How can you improve your customer’s experience?  You have to stop guessing among yourselves and you need to get the answers from the customers. You can go through a survey. You need to use the folded postcards which create an attractive survey form with the self-return postage. Apart from getting the data which you need, the surveys are the best way of engaging the customers and advertising for good service. Here are some of the ways for improving the response rates 

Engage People in Your Survey
You have to engage people in the survey. It can seem quite tautological in order to engage people to participate, but it will make quite sensible. You have to make people feel like they are the part of the project which will make them likely to view its success.

Let People Know about Your survey
You can start people calling who can provide you with the most valuable information. You can include your distributors, suppliers and the clients from the database and can inform them about the survey. You can say what it’s for and how can it be profitable for them in future.

Ask for the referrals
You can also ask your respondent to recommend any other person who can fit the sample which is known snowballing. People always tend to group with the people who share the same interests so the respondent will know the other people who know about your product. You have to come up with the incentive scheme for the specific person who gave the referral.

Ask for Opinions
If you ask them for the opinion, people will feel important and is the most powerful tool. You need to run the idea and get the insights on how to formulate the questions. You can also ask them about a good incentive which is a good option for the respondents.

This may sound like hard work, but if you are holding experience with the direct-mail-marketing, then you must know how hard it is to get the response from the customers. The surveys are very important as you need quite a higher response rate than the advertisement. Several phone calls in your survey will guarantee a higher response rate.

Make Your Survey Engaging
You have to use attractive colored postcards and use the perforated folded cards to the respondents which can tear off.  You have to print the self-postage stamp so the respondent can answer and send them with their mail.

You have to work with a personal and conversational tone. You have to write a short personal message to the respondents in the survey and you must thank them for their time. You have to note the incentive mechanism which you have to put in the place. You have to make your questions very interesting and will give them space in order to voice out the opinions.

Publish the Results
People are fond of quizzes, trivia and statistics. If you have completed the survey, you have to send another set of the folded postcards thanking all those who have participated in the activity. In order to make their participation quite essential, you have to include the results of the survey. Moreover, you have to send your incentive whether it’s a small gift check of giveaway.

Folded Postcards are the Best Tool for Business Marketing
Postcards are successful tool for marketing mainly at events. These are used in order to extend business with your existing and new customers. These are very much effective, though email marketing has been in the limelight now. The folded postcards can be used more on these days instead of traditional postcards.

  • The benefits of foldable postcards are there is much more space to express yourself and you can send across your message in beautiful designs. This kind of postcard will allow you to do creative images related to your products or services. On the other hand, you can make your postcards readable though they are folded.

 

  • With the regular postcards, the folded postcards come in variety of sizes and shapes. You will come across several options when materials are used and you can also feel people touch the cards. Depending on the intended purpose of your postcard, you can select from the sizes ranging from 6 X 8 to 18 X 11 postcards.
  • If you want to select postcards for distributing your fill forms, you can use uncoated 10pt paper type than thicker 14pt ones. This will make it easier for people in order to write on it. For the other purposes, like simple marketing or invitations, thicker ones are the most appropriate option. The folded postcards having gloss covers make these attractive than the uncoated ones.

 

  • The postcards which are foldable are not the ones which can be folded only once. These cards which are folded offer more space so that you can give a clearer message. The simple foldable postcards are not good. These are best for your business.
  • When it comes to finishing these cards, you can select different finishes for both the front and the rear size and the inner portion of the card. These are some of the primary ways of coating postcards, UV gloss and aqueous. These are effective in their way. Within these coatings, you can select how much gloss you wish on these cards. Sometimes, you will want your postcards delivered, but you must never let the contents to be read by any other recipient. These can cost more compared to regular foldable post cards.

 

  • Foldable postcards are a convenient way of marketing. Additionally, these are simpler for other people and thus, you can get responses from them. You have to find the right printing service for your folded postcards. If you want to be successful at your events, you can use folded postcards and can search for the other postcards online.

You can print your advertisement at one side of your folded card with your product list, specifications and contact information.  You can leave the other part empty. You can this portion in order to write your personal notes to send well wishes.

Tips for Selling More Gift Certificates

Good designs are very important when you want to sell more gift vouchers. People are reluctant to the gift certificates which are poorly designed. So, it will be the best option to spend a hundred dollars on a designer for creating good-looking and attractive certificates. If you don’t want to spend too much money or if you want to test how well gift certificates will integrate with your business, then you have to buy some good quality templates from websites offering gift certificate templates.

Make People Notice Your Gift Certificates
Have you ever noticed that big stores display gift certificates mainly in premium locations? These are located close to the checkout, so that every customer notices these and gets tempted to buy. You need to do the same. Select a location in your store and display gift vouchers. You have to setup such location so that customers walk in to see them. You can also experiment with different positioning with several locations and need to see that works best. You can also put some signage where appropriate, in the corner of your shop or on the store window.

Win Customers with Attractive Gift Certificates
You can make your certificates more desirable by offering attractive certificate presenters, like gift boxes or envelopers. You have to be more creative. You can create custom velvet bags. This will help to go for a long way in convincing customer’s gift vouchers which will make a great gift for your relatives and friends.

Ask People Whether They Want It
You can ask your customers if they like to buy a gift voucher while you are processing their purchase. You must not be afraid to ask for the business. You need to generate more sales doing it.

Setup Mail Marketing Program
You can send mailing to your customer base or to the people who live within 10 mile area of your business. Include gift certificates in the mailing. You need to offer some services for free, but you can get more customers to sell more gift certificates.

Remind People of Special Occasions
It's not about birthdays and Christmas, Graduation, Mother's and Father's day, Thank you Gifts, Wedding are all the occasions for which people can be enticed for buying gift certificates. You should create folders for every occasion and offer different gift certificate themes with appropriate designs. Gift certificate templates will help you to sell your customers. You have to find additional resources for selling gift certificates, especially for small businesses.

Content of Gift Certificates
Contents of the gift certificates will help you to get things right. There are some of the mandatory and optional elements which you must include in your gift voucher. Moreover, with the standard elements, you have to consider some of the legal mentions for certain restrictions on the use of a gift voucher.

Important Elements
If you are filing to gift certificate templates, you should include these following elements:

  • Name of the recipient     
  • Name of the company

 

Value of Gift Certificates
This is the sensitive element of a gift certificate. Basically, you must never want the customer change amount of the gift certificate. So it's good to have certificates printed than written manually.

Serial Number of Gift Certificates
Serial numbers are very important for several reasons in order to keep the track of your gift vouchers which you have issued. If you give a unique number to your gift certificates, you can verify that it’s not been modified when customers want to redeem it. For instance, you can have a tracking log which will associate with the serial number including issue date, value and the customer name. Some of the optional elements are:

Purchaser’s Name
This is a mandatory element for every gift voucher.

Personal Message
Personal message is the best way for personalizing a certificate, by giving possibility to every purchaser for adding personalized messages for the receiver.

No Cash Value
Cash value will protect you against the customers who all are willing to redeem gift certificate for cash. You need to mention ‘no cash value’ or ‘not redeemable for cash’ on the gift certificate.

Legal Mentions
There are certain restrictions of a service or product. If you want to offer a certificate for specific service, you need to mention ‘valid only for service X’.

Non-Transferability
If you want to redeem your gift certificate only by the person whose name is mentioned on the certificate, then, you should mention ‘non-transferrable’ on your gift certificate.

Expiry Date of Gift Certificates 
This may not be legal in your country. You need to check legal regulations for this. If it’s legal, then you have to include an expiration date on your certificates. Thus, you know the important elements to come up with good contents of your gift certificates, so you have to work accordingly for a gift certificate and mix match several elements till you are satisfied with your results.

Gift Vouchers for Your Prospective Customers
Gift certificates are the latest craze in India. Mostly, all the popular and international brands in the country have gift vouchers in order to enable the users to gift according to their choice. The gift certificate that are available in various range of cost-effective values are perfect for occasions, such as anniversaries, birthdays, weddings, Christmas, Diwali, etc. This is an excellent way to say thank you to someone special.

Thus, gift certificates give users the flexibility to purchase product from authorized store. It’s a fantastic option if you don’t know what to give your customers and clients as a gift.

The idea of gift certificates is not only confined to gifting dear ones. Corporate houses thrive with the idea of gifting your employees with gift certificates for showing gratitude with their service during special occasions. These occasions vary from festival seasons to the company earning profits with employee birthdays and anniversaries.

Where can you purchase these certificates from? Gift certificates are available everywhere, especially in major cities in the country. You can give your business and personal acquaintances the gift of their choice. To ensure this, you have to visit some of the selected stores.

 

 

 

Tips for Printing Free Business Cards

Business cards are the most effective means of placing your business contact information in front of the individuals who can be your potential clients. In today’s technology advanced world, it’s very important that your business card do the exact job in order to get the attention of the business. While shopping for your business cards, you will come across the site which advertises free business cards. 55printing.com will provide with tempting free business card deal where you can print the business cards at affordable rates. Following are some of the important factors which must be considered while designing free business cards.

  • Before clicking on this good deal, you need to consider some of the great advantages that free business cards can offer. You can easily print huge number of cards which will be very useful at the sales conferences or trade shows. You can decrease your advertising budget and can use the money to target your other marketing avenues.

 

  • The only misconception about free business cards is that they are restrictive in kinds of designs that you want to offer. This is only true for some of them for your business cards; you will come across the site which advertises free business cards. 55printing.com will offer you with several design choices which you need. 
  • You have to think very carefully before creating free business cards. You need to ensure your recent and correct contact details on your free cards and have to choose some of the unique designs that will attract your clients.

 

  • You need to ignore business cards which offer glitz and glamor. This is only acceptable in the case when your business is a nail salon. But, in case of a business professional, a free business card with glitters will not be able to convey the right message to your clients. The free business cards deal will provide you with some of the professional business card designs.
  • You need to provide captivating headlines with attractive business information in your free business card.  But, you must remember to ignore unimportant information. You need to include your business contact details along with a tagline about the services which you are going to offer. You must never provide too much of information and focus on attracting your clients to well-designed and informative site.

 

  • Free business card deals will offer you with alluring designs which are decorative and appealing. This can easily translate your unprofessional business cards to an impressive one. You must stay away from loud and whimsical colors, unless the nature of the business supports your design.

55printing.com will provide free business cards which will make a great impression of your new clients. You have to design your business products and services in such a way that it will ensure that the free business cards are kept in the desk of your customers for a long time. The principle motive for printing these free cards is to make your business more significant. You have to work on the design and the color scheme of your business card. You need to remember that your business card never be too striking, it has to be professional.

 

 

Tips for Well-Designed Catalogs

In the present market, there are several companies which offer catalog printing services. But, all the companies do not guarantee the quality prints. The well-designed catalogs are imperative if you want to achieve your goals in advertising and marketing. This is mainly based on the fact that these are appealing aesthetically and offer a systematic arrangement of the goods and services. The catalog printing is a big undertaking and it’s advisable that you must understand how to get the well-designed catalogs.

Sizes and Dimensions
The catalogs vary in size. But, depending on the advertisement and marketing goals or size of the business, it’s very important to get the right catalogs. There are several dimensions, such as 8x11 and are economical. There are also large dimensions and the custom size catalogs. You have to define the needs to find the service provider which has the right equipment. This must ensure that you will get the best results in the printing project. The printing company recommends the layout and the designs of the catalogs which is appropriate for your business.

Quantity
Quantity is the most important factor in catalog printing. It’s essential that you have to define your needs and you have to be particular on the number of the catalogs which you need. This must ensure that your printer gets the essential materials for your project. The materials which are used for the project play the most important role in determining the outcome. Thus, you have to be precise on the quantity and you have to get some of the required materials for the best results.

Page Count for Your Catalogs
The page count for the catalogs mainly determines the binding style. Due to this reason, it’s very important to know the number of pages which requires being printed and printing can be done on both the sides. Printing on the sides will make the paper thicker for professional results.

Binding Method
It’s very important to have an idea of the binding method for catalog printing. If you are printing more than 60 pages, then you can achieve some of the best results with the binding method. If will also offer you with the flat spine where you can print additional information.

Choice of the Paper Quality and Ink Colors
In order to get the well-designed catalogs, you have to select high-quality colors. You can also opt for full color pages. The black ink is considered quite economical while the full color is recommended in order to get a maximum impact. Moreover, you need to settle for high-quality paper material for the catalog printing. Your paper must be of perfect thickness or texture.

For several organizations, catalogs are the most effective way to communicate with the customers. A showcase of your business’s products and services which the company offers that delivers your messages clearly and precisely. Professional catalog printing can provide you with this precision and clarity.  A professional can also offer you with the best guidance for your company.

Tips for Designing Catalogs
Well-designed catalogs are powerful marketing tool. When the masterminds of Internet marketing dismiss printed catalogs as outdated, but the sales data says it otherwise. Well-designed catalogs can drive sales.

If you are running a business and looking to raise your sales, then catalogs are the solution that can find. Catalogs will allow you to put your products and services to wide range of audience. You can convert people to look at your catalogs into customers. If you put together all catalogs, it can seem as a very daunting task, you will have to make things easier. Following are some of the interesting tips which will help designing effective catalogs to increase for your business. Following are some of the tips which you need to consider for creating exceptional catalogs for your business.

Personalization
When anyone browses through the catalogs, they must feel that they are walking through the store when a friend points out some information. If you give your catalogs a personalized feel, it will make things easier for the readers.

Useful Contents
The table of contents must be more than the list of the titles and pages numbers. These contents are of great opportunity to help readers and also to emphasize areas of catalogs you want.

Use Pictures
For catalogs, you can have pictures. Without great images, catalogs are never successful. If you want to figure out which images must be included in your catalogs, you can create an experience of a person walking through the store. When you want to achieve this goal, it can help you to assemble an exceptional array of images for your catalogs.

Keep Your Catalogs Consistent
When anyone is looking at your catalogs, you never let them like they are looking at some other different catalogs when they read from a single page to the next. If you keep your catalogs consistent, then you can easily create an experience in your store. Whenever anyone opens your catalog and have this experience, it will help to persuade them, so that they can pull out the credit card for making a purchase.

Compelling Sales Copy
When people are seeing your catalog, you have to give a reason to feel so that they can buy what you are selling. When the pictures are part of this, the other part is compelling sales copy. There is a huge difference between a sales copy and a compelling sales copy. When the sales copy wants to bully someone while making a purchase, then the compelling sales copy sells something compelling which people truly buys it.

With the help of catalogs, you can easily call the attention to the products and services which your company offers. Catalogs are promotional and informative. The catalog prints will give you the details about the products and the services which your business has. For creating a well-designed catalog, you have to plan things very carefully. You must take care of the fact that everything is in order before you submit your catalogs for printing.

 

Tips for Stunning Presentation Folder Options

The best way for converting your prospects is to make the most impressive statement in the next meeting is to use personalized presentation business folders. Some of the marketing elements are very effective in promoting the identity of your brand. This is the ideal tool for professionals who are networking with prospects, leads, investors and potential partners. The presentation folders are very effective when the purpose is only to educate. These can be easily filled with reports, brochures, business cards and also DVD and CD presentations.

Presentation folders can look very professional with a conscious design. In order to make an impressive statement, you have to create competent, professional presentation folders about the brand and identity which you want to promote. If you choose the perfect design options, you can encapsulate an emotional experience which you want people to have while handing your alluring presentation folder.

Custom Designs and Colors
When you are printing presentation folders, there are no graphic designs or colors which are off-limits. If you are experienced with Photoshop or if you can create graphics yourself, then you can email your design to the printer. If it seems that you are not confident with your design abilities, then you can hire a graphic designer for making the graphics of your presentation folders appealing. Thus, you can project the perfect emotional experience to the people.

Folds and Cutouts
A graphic designer creates a sales folder for professional services with a front flap cut. There are several companies which choose front flap cutouts in order to showcase a graphic printed on important documents. While the bi-fold folder is very popular, single sheath options and the tri-fold options are also available.

Unique Shapes
In presentation folders, your designs can be complex and wild. When standard folders are the cheapest option, there are several event promoters who prefer having their folders printed and cut into custom shapes. You can add multiple tabs to your folders to hold different pieces of marketing.

Finishing Elements
Printing operations have become so advanced that presently, there are no folder design options which is out of reach. You can add a custom ribbon closure to the folders or you can weave a ribbon round the border. You can use an embossed font. You can also add metal studs or pop-up elements that you find in a child’s book.

Give Your Target Audience Something Valuable
You can design your folder in such a way that your audience will want to hold and use for other purposes. For example, a folder that’s well-designed can be printed so the recipient can use it in other ways, like a door hanger or a unique poster. This will give your prospects an opportunity to interact with the marketing material and brand for several times.

Tips for Making Presentation Folders Stand Out
If you want to make perfect use of business materials, first impression is very important. Presentation folders are perfect for preparing presentation folders for customers or clients. If you take a creative look of your company and present your brand, it will take your company to new heights. Here are some few tips to make your brand stand out, even in crowded sectors.  

  • There are several ways which can make your business materials memorable and other printing companies provide embossing, laser cutting and foil stamping and the other services to give the edge which you need to get ahead. Laser cutting is a brilliant way to put a creative stamp on the materials around office and can provide an extra in order to give prospective clients. Laser cutting machines e complex pieces of machinery. These can be used in order to cut creative shapes in various materials and also improve edge quality.

 

  • Thermography is a service that’s provided by the printers. This will add texture to the printed designs with lithography and embossing. Foil embossing a famous technique which can be used to jazz up customized ring binders and presentation folders. You can also utilize a specialist printing method. In this method, the material is raised which creates a three dimensional effect that’s unique, yet simple.
  • Foil stamping is also a favorable method which sticks in the minds of potential clients, making it highly recommended to business materials. Stamping will add a creative and powerful touch to the business cards, presentation folders and the other materials. You can also use die cutting in order to create customized design or shape and this is an impressive and affordable option.

 

  • While applying different textures to your presentation materials, you can also consider making an unusual size or shape? The folders are made to a standard size in order to accommodate standard sizes of paper but if you go a little smaller or larger, it can make your flooders stand out. The contents of the folders are also very important. There are several companies which never go into much depth while demonstrating their assets to the audience.
  • You have to make your folder more than just a slogan or a logo. You can go into details and describe the business ethos in order to introduce your team. You can also offer provide customer testimonials and more for presenting well-designed products. Sophistication, style and sustainability are some of the qualities which your customers will look in your company. So you must be careful of your presentation folders.

 

Folders are mainly manufactured in bulk by the printing press. But, thanks to the latest technology in the printing sectors, the presentation folders can have several effects which can be added in order to give an extra layer and will help them stand out in the market. A gloss or matte finish and the embossed lettering will attract your clients towards presentation folders and cherish them as a part of their business and will proudly displayed on their desks.

Presently, presentation folders are printed online which will make your process hassle-free. There are several sites which can carry out this process, and everything you have to do is to place an order.

 

 

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